Wear the Mission.
Every piece you buy supports first responders and their families through The Pighetti Project. Presale closes July 22nd — hoodies ship in 30 days and hats ship in 60 days after close.
Presale closes July 22nd · 100% of proceeds support The Pighetti Project
Presale closes in
"Asking for help isn't weakness — it's wisdom."
Tony PighettiIn Memory Of
Tony Pighetti, Firefighter & Father.
Tony Pighetti was a retired Santa Barbara firefighter who spent his career on the front lines — and his life quietly advocating for the emotional wellbeing of the people who showed up every day alongside him.
He believed that healing happens in community — and that first responders deserve the same care they give to everyone else.
The Pighetti Project carries that work forward — one meaningful project at a time. This collection exists to fund that mission and honor his memory.
Presale Model
We collect orders first, then manufacture. No waste, no guessing — just intentional production.
Charity-First
Proceeds go directly to The Pighetti Project to fund first responder wellness programs.
Premium Quality
Designed and fulfilled by Good Boy Custom — apparel built to be worn and remembered.
Limited Presale
The Collection — Shop to Support
Presale closes July 22nd.
Fully Custom Hat
Support Your Local Firefighters Hat
The Support Your Local Firefighters Hat was designed to honor the men and women who pro...
Fully Custom Hat
Support Your Local Law Enforcement Hat
The Support Your Local Law Enforcement Hat was designed to recognize and support the of...
Fully Custom Hat
The Pighetti Project Hat
The Pighetti Project Hat was created to represent community, connection, and the lastin...
Range Sesh Hoodie
Support Your Local Firefighters Range Sesh Hoodie
The Support Your Local Firefighters Range Sesh Hoodie was designed to honor the people ...
Range Sesh Hoodie
Support Your Local Law Enforcement Range Sesh Hoodie
The Support Your Local Law Enforcement Range Sesh Hoodie was created to recognize and s...
beanie
Pighetti Project Beanie
The Pighetti Project Beanie was created to represent the people and communities who con...
Fully Custom Socks
Pighetti Project Socks
The Pighetti Project Socks were designed as a subtle extension of the movement behind T...
The Collaboration
Made by the Community, For the Community
This collection didn't start with a mood board — it started with people. The Pighetti Project is rooted in the Santa Barbara first responder community, and when it came time to create something in Tony's name, that community was the first voice in the room. They shaped what this collection needed to be: not charity merch, but gear that means something.
"We didn't want it to feel like charity merch. We wanted it to feel like something you'd be proud to wear anywhere."
Good Boy Custom — a California-based custom apparel company — brought that vision to life. They spent time understanding who Tony was before a single design was sketched. The result is a collection built around his values: strong, unpretentious, and made to last.
The Community
This collection started with the people who knew Tony — first responders, family, and friends who wanted to carry his name forward in a way that felt real.
Pighetti Project supportersThe Process
Good Boy Custom worked closely with The Pighetti Project to understand who Tony was before a single design was drawn. The why came first.
Good Boy CustomThe Result
Gear that feels intentional — not a charity tee, but something you reach for. Every piece worn is a conversation starter, a connection back to Tony and the mission.
The Pighetti ProjectQuestions
Everything you need to know.
Limited Time
Honor the ones who always show up.
This presale ends when the window closes. Every purchase goes toward funding mental health, equine therapy, and peer support for California first responders.
Can't order right now? Make a direct donation →