The Gifting Playbook.
Six steps to apparel and gifts people actually keep — for players, members, employees and clients.
01
Know who it’s for
Start with the person opening it, not the product. Who are they, what will they do with it, and what should it say about you?
A gift that fits someone’s life gets used. One that fits a catalog gets put in a drawer.
- PlayersA day on the course: a hat and one piece they’ll use on the next round.
- MembersPeople who already have plenty. Coordinated, in the club’s colours, presented well.
- EmployeesThey’ll wear it to work. Fit and comfort first, the logo second.
- ClientsA thank-you. Something for the desk or the trip, boxed like a gift.
02
Choose the products
Build around one hero piece — the thing they’ll reach for most — and add two or three supporting pieces that match it.
Pick things people use often (a hat, a layer, a bag, a cup) over novelties. Mix sizes and cuts so everyone gets something that fits.
03
Set the budget
Budget per person, then multiply — not the other way round. Remember the box, the decoration and any extras like name cards.
More per person buys more pieces or a bigger hero piece. It doesn’t automatically buy a better result: a well-chosen $75 package beats a scattered $150 one.
- Charity golf packages$65–$170 per player
- Private club packages$120–$255 per member
- Corporate packages$75–$200 per person
04
Coordinate the customization
Decide early between in-house custom (curated styles, from 12 pieces, about 30 days) and fully custom (designed from scratch, from 50 pieces, about 90 days). That one choice sets your timeline.
Send your logo files and brand colours with the brief, name one person to approve the design, and expect a round or two of changes.
05
Plan the packaging
Presentation is part of the gift. A box that opens like a gift changes how everything inside it is received.
Decide whether each person gets a boxed set, a bag, or pieces handed out one at a time — it changes how the order is packed.
06
Deliver the gifts
Work back from the date. Add the design and approval time to the production lead time, and leave a buffer.
Decide how it reaches people: delivered to your event or office, handed out at a gift table, or given out by your team. We can run the gift table at your event if you’d like.